2021-22 IN REVIEW

MESSAGE FROM THE CHAIR

There is no doubt that 2021-22 will not be soon forgotten, as we collectively lived through our second full year of a global pandemic. While lockdowns and shutdowns became normalized, travel halted, and supply-chains threatened, the global demand for Canadian pulses remained incredibly strong. To build on this momentum while navigating a constantly changing world, Pulse Canada’s board and staff were hard at work to deliver value back to members through the pulse industry’s 25 by 2025 strategy.

The COVID-19 pandemic continued to occupy much of the national discourse and attention of our governments at all levels. With what is hopefully the worst of the health impacts of the pandemic behind us, governments have shifted their focus to the importance of food security. Pulse Canada is engaged in dialogue on behalf of our members to ensure that our sector plays a key role in helping Canada contribute to global food security by supplying sustainable, healthy pulses and pulse 

OUR RESULTS

ingredients into markets around the world. In order to help achieve this goal, key industry priorities such as advancing trade in important markets must be addressed. We were pleased see the governments of Canada and India officially re-launch free-trade talks early in 2022. Pulse Canada staff have been heavily involved in informing Canada’s negotiating position, and as part of this relaunch we were able to work with the government to secure an indefinite waiver from India’s longstanding 4x inspection fee charged in lieu of fumigation of Canadian pulse shipments. Pulse Canada will continue to work with the Government of Canada to ensure that this exemption becomes permanent, and that any agreement, whether a comprehensive free-trade deal or a so called “Early Harvest” agreement, advances the interests of Canadian pulse growers by emphasizing clear, long-term, predictable rules and access for Canada’s pulse trade with India.

On the transportation side, the COVID-19 pandemic squeezed already over-stressed global supply-chains, severely hampering access Canada’s to shipping containers. To bring profile to the economic haram caused by this shortage, Pulse Canada developed and launched a cross-commodity initiative lobbying the government to take action to fix the container shortage and address longstanding supply-chain issues.  We were pleased to see our efforts recognized in Ottawa when the government created a supply-chain task force to look for immediate solutions to supply-chain challenges – a key request of our group. Going forward, Pulse Canada staff will continue to work to provide actionable solutions to government in addressing this issue, which is actively threatening the competitiveness of Canada’s pulse industry in the global marketplace.

Pulse Canada’s Market Innovation team continued its work in 2021-22 to diversity markets and uses for Canadian pulses. As you will read in this report, a great deal of work continues across the areas of processing, ingredients, nutrition, and of course, sustainability. The team is actively working not only to increase the use of Canadian pulses as ingredients, but to position Canadian pulses as the premier sustainable ingredient we know them to be. As global demand for sustainable food and ingredients continues to rise, staff at Pulse Canada are working to ensure Canadian pulse growers and the industry overall are capturing their share of the marketplace – delivering value right back through to the farm gate.

I invite you to read through our 2021-22 annual report and reflect on what has been accomplished. Knowing the strength of our industry when we work together, I remain confident that the future is bright for Canadian pulse growers, food ingredient manufacturers and exporters.


Corey Loessin
Chair
Pulse Canada


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